The website launch was inspired by the overwhelming number of daily deals floating around online. The unique options that Chinoki offers sets it aside from the competition.
“Most daily deal sites are structured so that consumers cannot select which retailers the deals are from, and eventually this creates a disengaged consumer. Chinoki means ‘cherry picker’ in Japanese, and we thought that name was fitting because our model is designed to let consumers ‘cherry pick’ the offers they receive. That way, every offer that comes through to a consumer is something they have opted to receive and is information we know they want,” said Matt Bailin, President of Chinoki.
I’m so excited that I signed up for Chinoki and I hope you enjoy being a subscriber too!